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Google AdWords

Google AdWords (PPC)

What is Google AdWords?

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

With all the great features listed below, a Google AdWords account is fully customizable for any advertiser.

  • Cost-per-click (CPC) pricing, so you pay only for the clicks you've received at a price you've set (choose a maximum CPC from 1 cent USD to US$100).
  • Cost-per-impression (CPM) pricing for those who prefer to target individual content sites and pay by the impression
  • Daily budget you set, starting from 1 cent USD.
  • Targeted ads you create and manage.
  • Ad scheduling: run your ads on the days and hours you want
  • Performance reports 24/7 online in your account
  • Advertising network of sites and products for increased ad exposure
  • One or multiple ads targeted with one or more keywords.

How can Google AdWords help your company?

Pay-per-click advertising yields impressive benefits for companies and their websites. Google AdWords carries rewarding benefits as well.

Drive targeted traffic to your site

You can tailor your ads so that they are displayed only to people twenty feet from you, or in a predefined city, state, region or country

Work within your budget

AdWords does not require you to spend a minimum amount of money once your account is set up. You choose how much you want to spend per click per week.

Become a more skilled advertiser

Google AdWords provides a variety of tools you can use to help you choose the keywords and costs that suit your objective and your wallet

Reach more people

The Google AdWords platform is partnered with thousands of quality websites that display AdWords ads. Known as the Google content network, this comprehensive venue can help you reach hundreds of thousands of potential customers.

Reach the right people

Google offers contextual targeting technology, which automatically matches the ads you create to the most relevant webpages in the Google content network.

Track your results, tailor your ads.

Google also provides a Placement Performance Report that shows you the pages on which your ads appear and a variety of metrics, including impression, click, cost, and conversion data. These criteria allow you to understand the success or failure of your advertisements and adjust accordingly. Successful ads can be optimized and weak ads can be removed.

Now that you know about how AdWords can help your company, learn more about the top 10 reasons to use Google AdWords.

Top 10 Reasons to use Google AdWords

  • You only spend a small initial investment for creating an AdWords account.
  • You set your own budget so you can never overspend
  • There is a high ROI because you only pay when someone clicks on your ad.
  • You can send targeted traffic directly to your website.
  • You can test marketing campaigns and keyword effectiveness by trying different ads.
  • You get instant gratification as a result of the immediate traffic.
  • You can track your successes and failures in real-time.
  • You can target your ads geographically so that you reach browsers on a local level or an international level.
  • You will gain hands-on experience, which will help you become an experienced direct marketer and get into the mind of your target audience.
  • Marketing through a pay-per-click ad platform levels the playing field for you and your competition.

Our Google AdWords Services

As Google AdWords can be a great sales force for your business, the process can be a bit tedious to set up and manage all on your own.

At Easysoft Technologies, we're experienced at developing and maintaining Google AdWords campaigns for our customers. Let us analyze your business in detail with you to determine what keywords and key phrases will best represent your products or services. This, in turn, will increase company sales.

Our setup specialists will review your business and advertising goals with you directly and then perform the following

  • Help choose relevant keywords to trigger your ads
  • Write intriguing ads promoting your products or services
  • Set up cost-per-click amounts (within your daily budget) to maximize your ad exposure
  • Perform monthly management of your AdWords campaigns to ensure you are receiving a positive return on your investment (ROI)

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