Search Engine Optimization (SEO) Company Cochin, Kerala
Search engine optimization (also known as search engine placement, search engine rankings or SEO) is the art of placing your website in the top few results of a search engine query through strategically defined set of keywords that appeals to the search engines algorithms and programs. Search engine optimization (SEO) is done to increase the targeted traffic to your website by making it more prominent to them, thus resulting in more leads and sales
Why Search Engine Optimization (SEO)?
Major search engines command billions of searches every day. Search engine optimization (SEO) helps you get this piece of the pie, which you might be losing otherwise to your competition. Some of the strategic advantages that can work in your favor by opting to get professional SEO services are:
|Search engine optimization (SEO) offers a much better return on investment compared to other forms of online marketing strategies such as banner campaigns or pay per click campaigns|
|Search engine optimization (SEO) helps you capture targeted traffic, thus helping in the effective convergence of people that require the services that is provided by your company|
|Search engine optimization (SEO) is an effective long term answer to generate business revenues online. Once a website has been optimized for search engines, it can stay at the top of rankings for a prolonged period thus generating ongoing business|
|Search engine optimization (SEO) results in huge savings on ad-spend using traditional channels of marketing|
EasySoft, Cochin, Kerala has deep knowledge of how the Web functions and how the search engine spiders crawl through the Net to bring up relevant results for a search engine query. In our SEO process, we factor in significant investment of effort and time needed to do the below critical steps necessary for the success of our SEO strategy implementation:
1. Meticulous review and analysis of client business
2. Thorough understanding of target customers, their demographics and their usage trends
3. Competitor landscape and strategy analysis
4. Keywords research and analysis
5. Architecture and content optimization
6. SEO-specific targeted submissions and link building
7. Insights reporting to management
8. Updates and maintenance activities
We have the competency and expertise to help small/big companies propel their business on the Internet, with a web interface that is functional, cost effective and tailored to meet your business objectives. To truly make Internet work for you, we will further optimize your site through our Search Engine Optimization services or depending on the nature of your business, advise and execute various promotional campaigns so that the number of site visitors is multiplied exponentially.
With the massive proliferation of sites on the web, you need to make sure that your customers find you before they find your competition. We believe that it's just not enough to "be" on the web. The common notion that "build it and they will come" does not hold true on the vast Internet landscape. The more your site draws traffic, the more will your sales increase, ultimately paying you the dividends for hard work. Search engines results in the most popular way users come across a site offering a service or product. Most people find a web site by querying in their requirements in the search engines. Being wellplaced in the search engine results can make amazing difference in visitor count for your site.
Nobody will bother to go to the 5Nobody will bother to go to the 5 th th or 6 page of the search engine results to find the solution for their requirement. solution for their requirement. They will select one that is appearing on the 1 nd st or 2 page of the search results. It is this premium spot that EasySoft, Cochin, Kerala guarantees for your business. By doing Search Engine Optimization services on your site for bothdesign elements as well as technical factors, you stand a very good potential of having your site coming up tops (within the first 30 listings). Good search engine optimization service offers a far higher ROI than PPC advertising. Effective search engine optimization combines link building and on page optimizing techniques, which when implemented correctly by professional such as EasySoft Technologies, Cochin, Kerala will help your site leap to the top of the heap on Google and other search engines.
Over the years the search engines and directories have gotten smarter and keep changing their algorithms to the point where we have to work very hard to keep up to date on what techniques work best (or at all). We combine solid Search Engine Optimization techniques with precise and accurate submissions to major search engines in order to help our clients achieve their Search Engine placement goals. Since no two Websites are same, and the goals of each business are different, we develop a customized Search Engine Optimization program for each client, which is highly tailor-made just to address their specific requirement. We provide our deeply customized and highly effective Search Engine Optimization services to help get into the top 10 rankings for your web site on the major search engines, i.e. Fast/ Alltheweb, Google, HotBot, AltaVista, AOL, Iwon, Lycos, MSN, and Netscape.
For EasySoft Cochin, Kerala, a deep understanding of client business and nature of work is the first and most crucial step in getting started with SEO process. We make sure that precise organic keywords form part of your content within your website. We also do competitor analysis to understand what works for your particular domain and what doesn't go right. Armed with such intelligence, we go ahead with designing appropriate SEO solutions that work well for your business overall
The next step in the process of SEO involves the review and analysis of spider stoppers in a website. These may include broken links, Non-optimized titles, missing tags, nonoptimized link structure among other factors.
Keyword optimization is one high yielding aspect of SEO that works wonder to draw the right audience. Keyword identification is a very important part of SEO and includes researching keywords using various resources in the quest for finding related and popular phrases.
This step in the process of SEO involves the actual optimization of your web pages. With our experience, we will assist to have the page optimized with regards to tags, link structures, images, body text, and other visible and invisible parts.
Building Incoming Links
A good example is how Wikipedia is linked to numerous sites and this is what makes Wikipedia a popular site. We understand the nuances of link building and help search engine algorithms to understand how your company's site is related to other web pages. This particular aspect is the key to achieving good rankings for competitive keywords. Our link exchange campaigns are done completely manually without any bots or crawlers.
This step of SEO involves
a) Identifying potential link partners - These are websites which complement your website in content and have a good search engine presence
b) Securing The Link Exchange - This involves contacting the webmasters or site owners and getting our link reciprocated
Manual Submissions to search engines and directories
EasySoft, Cochin, Kerala provides smart and innovative methods to find out popular directories to which they can submit the website. This step would ensure better visibility through higher search engine rankings especially for newer websites that haven't yet been crawled through by the bots and spiders of major search engines Our search engine optimization campaign involves systematic submissions, done manually, to the top search engines and directories to allow better chances of your website coming on first 2 pages of search engine query results and thus ensuring that more and more surfers actually visit the site.
Analysis and Tweaking
Search engine optimization is a good long-term solution to your traffic hassles. Our comprehensive SEO packages involve on-going updates to the website based on current trends in traffic and ranking. We keep on providing valuable updates to your website to design it as per the changing algorithm patterns by Google and other search engines, hence enabling you to stay on top for a longer period of time.
SEO Campaign Tracking
Our in-house web analytics application helps track not only traffic but also the conversion rates and ROI on your search engine optimization and other web marketing initiatives. The beta version of our campaign tracker allows live reporting on crucial parameters and highlights ranking trends for each key-phrase in the SEO campaign.
We believe in keeping our clients informed with our insights. Our comprehensive SEO reporting process helps you, our client, know about the exact schedule for implementing SEO strategies and the steps that we follow for the SEO of your website. Our SEO division from Cochin, Kerala offers periodic comprehensive ranking, link exchange and extensive reports for you.
|"Team Easysoft has been very meticulous and done an excellent job for me. They delivered my website that was way beyond my expectations. I would like to appreciate their innovative thinking and the way of dealing..." Read|
|Padma Shri Dr. Mammootty