At a time when the ALS Ice Bucket Challenge was making news across the world, from the minds of Abdul Manaf and co-founded with Malayalam Superstar Padmasree Mammootty along with renowned travel photographer Imthiaz Kadeer, came another social campaign that was to strike the hearts of lakhs of Indians.

Confident after the immense success of “Addicted to Life” campaign, the team put their heads together to come up with the “My Tree Challenge”, which was focused on propagating the concept of afforestation via planting of saplings, in an effort to make the world a greener place to live in. The concept was as – One person would plant the sapling and challenge 3 others to do the same. They would then challenge three others and so on the cycle would flow.

Kick started by Padmashri Mammootty, the co-founder and goodwill ambassador of the campaign, he set the ball rolling with posting photos of himself planting a sapling and challenging Bollywood’s King Khan Shah Rukh and Tollywood’s Vijay and Surya to do the same. The campaign gained momentum when the stars accepted his challenge, and as they say, the rest is history

This campaign on eco-revolution saw umpteen numbers of celebrities join the bandwagon to promote the cause among the public, including over 25 celebrities from the Malayalam Film Industry. Various institutions, organizations, colleges and the common public across the length and breadth of India joined the campaign. More so, the challenge even travelled overseas, with being carried out in Australia, UK and Philippines, to name a few

With a total of over 1.8 lakh saplings being planted, the campaign grew from being just a motto to sparking a movement. A movement to inspire our generation, to enrich and enhance our environment for the greater good of humanity